SPARK is a leading concert tour management company based in Melbourne, Australia, specialising in the management of concert tours for Asian artists.

With 20 years of industry experience, we are your trusted silent partner. Our local resources and network help your concert promotion seamlessly extend across Australasia — covering all major cities in Australia and New Zealand.

With our strong multicultural background, we bridge the gap between Asian touring teams and local stakeholders, ensuring clear communication and smooth collaboration.Our services cover every aspect of the tour, from venue pencilling and booking through to technical rider fulfilment.

Our mission is to make your concert tour as hassle-free as a home show.